Showcasing Stratex Software Suite

The challenge

Following the redesign of Stratex's logo, I was tasked with creating a series of campaigns for their software suite. The goal was to develop a new, attention-grabbing tone of voice that would be instantly recognizable and place the human factor at the heart of every story.

Strategy:I developed a campaign strategy that leveraged the power of authentic human presence. By featuring a diverse array of people against studio backgrounds that matched our new corporate identity, we could tell Stratex's story in a compelling and relatable manner.

Execution:

1. Custom Studio Setup:I designed and implemented an in-house studio at Stratex's office, featuring:
   • Color schemes aligned with the new corporate identity
   • Professional-grade lighting equipment
   • High-quality cameras suitable for both photography and videography
2. Visual Content Creation:
   • Conducted photo and video shoots with real people, capturing authentic expressions and emotions
   • Created dynamic compositions combining expressive portraits with sleek renders of Stratex's software interfaces
3. Multi-Platform Delivery:
   • Developed a series of visually striking LinkedIn carousels
   • Created adaptable content for various digital platforms

Outcome:

The campaign resulted in:

• A distinctive and recognizable visual style for Stratex
• Increased engagement on social media platforms, particularly LinkedIn
• A significant boost in qualified leads for Stratex's software suite

This project exemplifies my approach to integrated brand storytelling, combining strategic thinking with hands-on creative execution. By bringing the production process in-house, we not only maintained brand consistency but also gained the agility to rapidly produce and iterate on high-quality content. The success of this campaign demonstrates the power of putting people at the center of B2B marketing, creating an emotional connection that resonates with the target audience and drives tangible business results.

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