Stratex - Website
Stratex - Website
Revitalizing Stratex Workforce Management's digital presence, I led a comprehensive website redesign that truly embodied their people-centric approach. By creating an in-house studio, producing dynamic visual content, and collaborating with a skilled copywriter, we transformed their website into a vibrant, engaging platform that showcases both their innovative software and their human-focused philosophy.
Client
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Humanizing Workforce Management: A Digital Transformation for Stratex
The challenge
Stratex Workforce Management approached me with the task of revitalizing their website to align with their people-centric approach. The goal was to create a digital presence that not only showcased their innovative software but also reflected the human element at the core of their business.
The solution
I spearheaded a comprehensive redesign strategy that went beyond typical website updates:
- In-House Studio Creation:Leveraging the new colorful brand identity, I designed and built an in-house photo and video studio at the Stratex office. This allowed us to create authentic, vibrant imagery that made people a fundamental part of the brand.
- Dynamic Visual Content:We produced seamlessly looping portrait videos against primary brand color backgrounds, bringing a lively and personal feel to the site. These dynamic visuals became the centerpiece of the new design, effectively humanizing the digital experience.
- Compelling Copywriting:Collaborating with copywriter Paulus Stekelenburg, we crafted concise, accessible content that explained complex ideas clearly. This approach complemented the visual elements, enhancing the site's personal touch and user engagement.
- Expanded Functionality:The website evolved into a comprehensive platform, serving multiple functions:
- Showcasing and selling Stratex software
- Hosting an informative blog
- Facilitating sales processes
Outcome
The redesigned website successfully transformed Stratex's digital presence, aligning it with their people-focused philosophy. By integrating authentic imagery, dynamic video content, and clear, concise copy, we created a platform that not only showcases Stratex's technical expertise but also emphasizes their commitment to the human aspect of workforce management.
This project demonstrates how strategic design thinking can elevate a brand's digital presence, turning a simple website update into a powerful tool for brand communication and business growth.