Branding Orenda - a purpose-driven management consultancy firm

Orenda, a newly established management consultancy firm, sought to create a distinctive brand identity that would reflect their mission of guiding large organizations through the transition from profit-driven to purpose-driven operations. The firm's unique framework and methodology aim to assist management teams in navigating this complex organizational transformation.

Our team was tasked with designing a corporate identity that would capture the essence of Orenda's vision and values. The branding project encompassed several key elements:

The logo design focused on a wordmark approach, utilizing a carefully selected font that strikes a balance between rounded and corporate aesthetics. This choice reflects Orenda's position at the intersection of traditional business and modern, purpose-driven ideals.

The color palette features earthy tones, creating a grounded and sustainable feel that complements the bold typeface. This color scheme reinforces Orenda's commitment to environmental and social responsibility while maintaining a professional appearance.

For visual imagery, we developed a unique double exposure effect. Corporate scenes were overlaid as semi-transparent frames on eco-sustainable imagery, creating a striking visual metaphor for the transition Orenda facilitates. This technique was applied across various media, including the website and print materials.

The website design incorporated a parallax effect with the double exposure imagery, adding depth and interactivity to the user experience. This approach not only enhanced the aesthetic appeal but also subtly reinforced the concept of organizational transformation through visual movement.

The resulting brand identity successfully captures Orenda's mission, presenting a professional yet forward-thinking image. The cohesive design elements across digital and print platforms effectively communicate the firm's unique position in the management consultancy sector, appealing to large organizations seeking guidance in their journey towards purpose-driven operations.