Introduction

Novalife is a Neuro-Linguistic-Programming (NLP) academy that was taken over by a renowned NLP trainer, Paul Liekens. The goal was to give the academy a fresh new start and to better align it with the mission of empowering individuals to reach their full potential through NLP. This portfolio case will detail the process of developing all brand materials for Novalife.

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Coming up with a brand name

The first step in rebranding Novalife was to come up with a new name that better reflected the mission and values of the academy. Several brainstorm sessions were organized, where various ideas and concepts were discussed and debated. Eventually, the name "Novalife" was chosen for its clear reference to a new and improved way of life.

Designing the Logo and visual brand identity

With the new name in place, the next step was to create a logo that would reflect the values of Novalife. A handwritten logo was designed that radiated luxury and elegance. The logo was carefully crafted to capture the essence of NLP and to evoke a sense of personal growth and transformation.

Development of the Website

The next step was to develop a new website for Novalife. The website was designed to be user-friendly and easy to navigate, with a clean and modern aesthetic. I was responsible for the copywriting, which was crafted to accurately reflect the values and mission of Novalife. The development of the website was managed to ensure that it was functional, fast, and responsive.

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Promotional Videos

To capture the atmosphere of Novalife's training programs, several promotional videos were created. These videos were designed to showcase the academy's facilities, training programs, and the transformations that its students experience. The videos were an effective tool for communicating the mission and values of Novalife to potential students.

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Conclusion

In conclusion, the development of all brand materials for Novalife was a comprehensive and collaborative effort. The new name, logo, website, and promotional videos were carefully crafted to reflect the values and mission of the academy. The result was a fresh new start for Novalife and a brand that accurately represents its commitment to empowering individuals to reach their full potential through NLP.