Social Media Management for Dutch Municipalities

In 2016, I took on a multifaceted role at Cycle Media, a boutique agency specializing in social media management for Dutch municipalities. As an operational manager and design consultant, I led a motivated team of four professionals while overseeing various aspects of the company's growth and client services.

My responsibilities included managing Facebook campaigns for notable municipalities such as Amsterdam, Haarlem, and Beverwijk. I also spearheaded the development of a new company website and introduced a subscription-based service model to streamline our offerings.

A significant part of my work involved redesigning the website and creating visual content for new client campaigns. To demonstrate the effectiveness of our strategies, I developed infographics that clearly communicated campaign results to our municipal clients.

This experience provided me with valuable insights into the intricacies of social media strategy. I learned how community management, social advertising, and content calendars must work in harmony to achieve maximum results. By successfully implementing integrated social media campaigns for multiple Dutch municipalities, I honed my skills in government-focused digital communication.

The project at Cycle Media not only enhanced my expertise in social media management but also strengthened my abilities in team leadership and operational management within a small agency environment. This experience proved invaluable in understanding the unique challenges and opportunities present in the public sector's social media landscape.

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