Hi there! My name is Laurens Trimpe.
I create
brands
campaigns
experiences
brands
As a senior Brand Experience Manager, I help start- and scale ups grow through customer experience excellence.
Services
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PR & Event Management
Gain In-Depth Insights About What Customers And Employees really Want from your brand
Strategic Marketing
Formulate Effective Brand Propositions That Inspire fantastic brand Experiences.
Service Design
Organize Co-Creative Innovation To Connect Silos And Orchestrate your Services.
Visual Design
Envision Anything. I can deliver Digital. Vector. 3D. Photo. Film. SFX And Sculptural art.
Project Management
Make awesome things happen using a mix of Service Design, Agile SCRUM and kanban Project management.
Business Development
Let's make Useful Wireframes, Mockups And Prototypes That will Set your Projects In Motion.
About me
A strategic brand experience designer who gets things done
As a Senior Brand Experience Manager I fulfill a key role in defining brand vision and brand strategy. My mission is to increase brandequity and acquire new customers, by creating top-of-mind awareness anddeveloping a clear brand preference.
Both strategically and operationally I am responsible formedia and advertising campaigns. I have a strong focus on delivering a consistent experience in all consumer-facing 'touchpoints', with regard visual identity, service design and creative communication.
My vision
By applying Service Design and Design thinking, I use co-creative methods to prototype and manage the creation of functional,user-friendly and attractive products and services that enhance the brand experience.
My aim is to deliver strong concepts that are based on user data and behavioral insights. These concepts are creatively executed as holistic, end-to-end journeys, that often act as a catalyst for strategic transformation and innovation.
Industry experience
SAAS / Digital Development
90%
Retail & E-commerce
80%
Mobility
65%
Medical
65%
AR/ VR
65%
Testimonials
Ralph Mommers - CEO of Livengo
“Recently completed a marketing and design project with Laurens to full satisfaction. Laurens picks up matters very quickly and adequately, so that results are quickly visible. His delivered design is sleek and to the point. He has been a very good sparring partner for our company in terms of communication with our customers.”
MAarten Dirksen - CEO of Basic Orange
“Laurens has brought the vision of our online communication agency from theory to practice. Thanks to him, behavioral marketing and a good definition of customer journey projects are no longer an option, but a starting point for everything we do for our customers.“
Irfan fiets - founder of cycle media
“Laurens supported and advised me in various areas in 2015. He designed the new Cycle Media site, for example, and contributed ideas to Cycle Media's proposition and strategy. In addition, Laurens has developed various campaigns for Cycle Media customers. Apart from his expertise, Laurens is also a sympathetic person on a personal level.”
MArio Fernandes - CEO of Calipso
“One day you will wake up and there won’t be any more time to do the things you’ve always wanted. Do it now.”
MArio Fernandes - CEO of Calipso
“One day you will wake up and there won’t be any more time to do the things you’ve always wanted. Do it now.”
I worked for
Experience
Capitola
Bus Dev Manager
2023 - now
A new product-focused business unit
Setting up and managing Sales Team Development of new propositions
Delivering marketing/ Sales materials
Polestar
PR & Event Manager a.i.
2022-2023
Organizing Event in het Stedelijk Museum Organizing Polestar Stand at Zandvoort
Coordination of Testdrive events. Managing Polestar Press releases
Capitola
Project manager
2021
Deloitte AR campaign
Bayer animatie campaign
VR films - NLinBusiness
Shell - AR Experience.
Dreamboarders
Founder
2021
Creating a new meditation method
Production of 12 hr of audio.
Development of new Site
Development of new App.
Setting up marketing campaigns
Stratex
PO & Marketing
2020-2021
UI/UX of WFM Software
Brand redesign & Social Marketing
Creation of new company websit
In-house photo/video studio.
Medworq / Zorg.nl
product Owner
2017-2020
Creator of healthcare platform Zorg.nl.
Design of several medical applications for medical reports, contract management
preventative healthcare.
Incompany service-design training
Cycle Media
Operational manager a.i.
2017-2018
Interim Operational management of 4 FTE. Social media campaigns for public sector. Realization of the new website. Development of new propositions
Basic Orange
Product Owner/ Marcom
PO website Grachten Festival
PO Website Amsterdam Light Festival.
PO Website Basic Orange
Redesign of the corporate identity
Development of new propositions
Chromeburner
Marketing Director
2014-2015
Managing 10 FTE
Rebranding to 'Chromeburner'
In-house 360 packshot & video studio.
Product Owner of Magento website
Managing content production
Optimizing fulfillment process
Redefine
Founder
2005 - now
founder creative agency
Helped dozens of startups and scale-ups develop and market digital products and new brands.
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